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4 Mid-Season Outreach Promotions to Try
It’s the middle of tax season. Do you have your marketing caps on? Now is about the time that tax season is starting to set in for taxpayers. It’s the perfect opportunity for you to reach out to potential clients, current clients, and contacts to promote your services and provide information on dealing with the […]
What CPA candidates should expect at Prometric Testing Center
Knowing and understanding the process at the testing center may not remove the exam jitters but it will help to reduce the stress level a bit.
Give Your Clients the VIP Treatment
As important as it is to gain new clients, it is just as important to keep the clients you have. In fact, it is cheaper to retain clients than it is to replace unhappy ones with new ones. The best way to retain clients is to provide excellent customer service and to offer incentives to […]
FASB releases New Lease Accounting Standard ASU No. 2016-02, Leases
The FASB (Financial Accounting Standards Board) issued Accounting Standards Update No. 2016-02, Leases (Topic 842).
Three Ways To Get Clients Through Your Door This Tax Season
As tax season marches on, how are you reaching new clients? Are you promoting in the all the right places? Do you have an enticing offer to get them to try your business? Here are three ideas to help drive traffic through your door. Offer up Gift Certificates at events and auctions Finding time to […]
Upcoming changes to FAR section of CPA Exam
Surgent CPA Review has summarized the Financial Accounting and Reporting standards that will become testable in Q2 2016.
How to Qualify For A Deduction Under Work Related Education
Chances are, if you are reading this blog you are either a tax preparer who has taken continuing education courses, a tax preparer who has just completed their tax education, or a tax student. Either way, it’s tax time, and the question you are likely wondering is whether your tax education is deductible. While tax […]
Are You Putting Your Marketing Dollars In The Right Places?
When I think about all of the avenues of advertising a business has to choose from, two quotes come to mind. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker “A man who stops advertising to save money, is like a man who stops a […]
