How many stars does your company business page have on Facebook? How about your local BBB page? Online reviews are everywhere and believe it or not, they are worth looking into. Did you know that 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a […]
Displaying: Income Tax School
5 Ways to Keep Your Employees Motivated Through the Busy Tax Season
If one of the reasons you decided to open (or are thinking about opening) your own tax preparation business is because you’ve had miserable experiences working for others, ask yourself this very important question: What are you doing not to repeat those same mistakes with your employees? Especially during tax season. What are the top […]
Tax Season Communications Throughout the Season
When it comes to marketing your tax business, the same messaging all year long is not going to cut it. As you progress throughout the season, your message needs to appeal to different types of taxpayers. Here’s a peek at what we do over at our sister company, Peoples Tax, and what we recommend for […]
Are You Leveraging LinkedIn As a Tax Pro?
LinkedIn is a powerful social networking channel designed for business professionals to share knowledge, connect, and build their network. It’s a great tool for tax professional for a number of reasons, but only if you’re using it to its full potential! We haven’t blogged about LinkedIn in a while so we thought since we are […]
Have Some Heart with Cause- Related Marketing
It’s Heart Month and Valentine’s Day so I thought I’d use this opportunity to talk about giving back through cause-related marketing. During tax season, our sister company Peoples Tax hosts a backpack drive for a local charity called Connor’s Heroes. Connor’s Heroes is a non-profit that gives support and companionship to children in cancer treatment […]
January Tax News Recap: Tax Law Changes Here We Come
If you thought there wouldn’t be much in the way of tax news in January during the government shutdown, you would be wrong. January was an exciting month, as the IRS clarified rules that were changed or introduced in the Tax Cuts and Jobs Act in December 2017. Here’s a quick rundown of some of […]
Top 4 Client Retention Strategies for Your Tax Preparation Business
If you haven’t done it already, this is the perfect time of year to put any one of these top 4 client retention strategies for your tax preparation business into place. Client retention should be a strong, foundational piece in your overall marketing strategy. Some of these strategies can be (and should be) used throughout […]
Encourage Clients to File Their 2018 Tax Returns Early
It’s official, the 2019 tax season kicks off on Monday, January 28th. As you know, the government shutdown is not going to delay the start of the tax season or the processing of refunds. Unfortunately, your clients don’t know that. The shutdown is likely giving them a false sense of security that they now […]
December Tax News Recap: Shutdowns, Changes, and more Scams
Oh December! As the world winds down for the holidays, tax preparers gear up for tax season – a season that is bound to be a tough one between the threat of a government shutdown and all of the tax law changes that go into effect. Here are the top stories in the tax industry […]