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Host: Joshua Jenson, CPA

Guest: Amanda Brewer

For CPAs, accounting firms, small businesses, and business owners — social media marketing may be the last thing you’re thinking about incorporating into your marketing strategy. There are a few things to consider when you’re thinking about whether a social media presence will be valuable to you, your brand, or your business. Questions may include:

  • Do I have time for this?
  • Will a social media presence benefit my bottom line?
  • Do I need to be on all of the social media platforms?
  • Is it hard to create a social media strategy?
  • Will potential clients be able to find me more easily on Google if I’m on social media?
  • ​How do I use hashtags?

In this episode of The Surge, JJ the CPA and Amanda lay out a blueprint for CPAs and accounting professionals on their best practices using social networks and how they create engaging social media posts. They define “consistency” in social media terms, address when to post, and discuss the strategies and types of posts that would benefit CPAs and accountants. JJ and Amanda also take a deep dive into defining and clarifying what “engagement” means in the social media world and its importance when building a brand, base of clients, or business. This podcast is a step by step guide on how to go about your social media posts, should you decide having a social media presence is the right move for your business.

For additional information on the relationships between financial advisors and CPAs, check out JJ the CPA’s previous episode.

Please feel free to connect with JJ the CPA and Amanda on LinkedIn.

You can also check out Amanda’s website or reach out to her at amanda@amandacandoit.com.

Be sure to listen until the end of the episode for a discount off your next webinar purchase!

Intro and Outro Music by Lakey Inspired
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